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- 🚴🏻♀️ Oatly’s putting pedal to the metal
🚴🏻♀️ Oatly’s putting pedal to the metal
PLUS: The Irish university turning grass into proteins
Oatly has opened a first-of-its-kind “bike-thru” in Amsterdam. Cyclists can roll up, grab a coffee, and pedal off without ever leaving the saddle. It’s fast, funny, and perfectly built for a city where two wheels outrank four.
It’s wheely clever, really: Oatly has tapped into cycling culture, urban convenience, and sustainable choices in one move.
The campaign also shows how experiential retail can still, ahem, brake through in an algorithm-heavy world, especially when it’s oat-standingly shareable. No wonder it’s getting a latte attention!
This week in FoodTech:
🫘 Brami bagged $33M for lupini bean pasta
🤖 Capra Biosciences’ “chickpea-sized” biosensors
🥬 M&S launched vertically-farmed salad leaves
The Digest
🍝 Chicago-based inventor Patrick Tannous has patented a rice-cooker-style pasta appliance that cooks and strains pasta in one kettle-like device, and is now seeking manufacturing and retail partners to bring it to market.
🇩🇪 Germany’s federal government unveiled a biotechnology roadmap to open a national alternative-protein innovation hub in 2027 and push EU novel food regulatory sandboxes, aiming to commercialise cultivated meat and precision-fermented foods, lower production costs and strengthen its agrifood biotech sector.
🍓 UK trade body British Berry Growers says cooler spring weather has delayed the British strawberry season but improved flavour.
👩🏻🌾 Interesting: SWARM Engineering CEO Shail Khiyara argues that AI can help preserve and transfer ageing farmers’ operational knowledge.
🌿 Your Next Chapter Starts Here
At Givaudan, every role contributes to taste and scent experiences that touch people's lives every day. We're looking for bold, passionate professionals ready to thrive in a culture built on collaboration, diversity and innovation. Three exciting opportunities are open across Europe. Could one be yours?
New in Funding
🫘 California-based Brami raised $33 million Series B funding in a round led by VMG Partners, with participation from La Molisana, Pentland Ventures, Lerer Hippeau and Gather Ventures. It will use the funds to expand its high-protein, high-fibre pasta made with lupini beans and durum wheat across the US.
🇮🇪 Ireland’s Munster Technological University secured €3 million from the Department of Agriculture, Food and the Marine to lead Grass4Value, a green biorefinery project converting grass and legumes into animal-feed proteins, human food ingredients, bioenergy and fertilisers.
🐟 Oshi secured $3 million from Latin American seafood giant Grupo Almar to accelerate retail expansion of its plant-based whole-cut salmon into 686 US grocery stores and scale production ahead of broader distribution.
🐮 Netherlands-based Triple Bio emerged from stealth with €1.5 million from Nucleus Capital, Positron Ventures and Climate Club to develop lipid-based cattle feed additives that boost milk yields and reduce methane.
🥛 Fenton Food and Beverage, owned by Ya Ya Foods founder Yahya Abbas, received a $960,000 state grant to build a $56.2 million plant-based milk ingredients facility which will use water-based nut extraction technology.
🇺🇸 US startup B-Sides raised a $500,000 seed round led by Cap Ventures 8182 to grow its upcycled-ingredient snack puffs, with funds going toward retail expansion and vertical integration of its upcycled ingredient supply chain.
💰 Big Idea Ventures has invested $200,000 each in five food biotech startups - Saku Biosciences, RheaPlant, XiA’H, BioClé and CryoVera - to help scale technologies in fermentation, plant cell biomanufacturing, enzyme extraction, bioactive delivery and frozen-food preservation.
🍫 LA-based Harken Sweets received an undisclosed investment from Taste Tomorrow Ventures and grt sht ventures to expand its date-caramel candy bars, including a launch into Costco Northwest.
New in Startups
🧃 Austria Juice launched market-ready fruit juice concentrates made using yeast fermentation to cut sugar by 30%, helping beverage brands offer clean-label reduced-sugar juices and comply with new EU Breakfast Directives.
📉 Berlin-based Cultimate Foods, which makes cell-cultured fat ingredient CultiSense for cultivated and hybrid meat, has filed for bankruptcy and begun financial restructuring while seeking investor and financial-partner support to keep operations running and return to long-term growth.
🪲 Canada’s Renaissance Bioscience unveiled a yeast-derived virus-like particle platform for RNAi biopesticides, designed to make stable, cost-effective dsRNA pest-control products that can target a wider range of insects, fungi and weeds.
🤖 US startup Capra Biosciences is working with Boston University on wireless “chickpea-sized” biosensors that could cut biomanufacturing costs by monitoring fermentation in real time, helping optimise production of ingredients like retinol and salicylic acid.
🌏 Mosa Meat has joined APAC-SCA to deepen Asia-Pacific regulatory and industry ties, collaborate with startups, researchers, investors and policymakers, and support the region’s cellular agriculture ecosystem.
Plant-Based
📈 Heura announced that it has officially reached profitability and is launching a white-label B2B strategy, offering its plant-based meat technology, formulation expertise and supply-chain efficiencies to retailers and brands in markets where it does not directly compete.
💵 Vancouver-based The Better Butchers is planning to go public via a reverse takeover of Health Logic Interactive, to expand its clean-label plant-based meat range into more retail doors, new product lines, and eventually the US and Europe.
🚴🏻♀️ Oatly has opened a limited-time “bike-thru” coffee pop-up in Amsterdam, letting cyclists order and collect oat-based drinks without dismounting as a playful, low-emission alternative to the drive-thru.
Big Food
🥬 UK retailer M&S launched three exclusive vertically farmed Collection salad leaves that it says last five days longer, use 96% less water and 97% less fertiliser than conventional salad leaves.
💧 Japan’s Suntory Group launched a Brisbane River catchment water replenishment initiative in Queensland, Australia, to restore waterways, improve water sustainability and support future water management strategies.
🧁 Tate & Lyle has expanded its partnership with Canada’s BioHarvest Sciences to develop multiple plant-based, non-GMO sweetener molecules using BioHarvest’s Botanical Synthesis platform, aiming to create flexible sugar- and calorie-reduction solutions for food and beverage manufacturers.
From the Community
✅ The next ClimateHack Meetup is on Green Production and Biomanufacturing. It will take place in Stockholm on May 28th, See you there!
🍷 The future of wine is being poured in Sion Switzerland. Join our next FoodHack Meetup and discover what's in your glass 20 years from now on May 28th.
🙌 The High Protein revolution is here. Join our next FoodHack Meetup in Dubai on June 9th.
🌱 Plant-forward incubator Kickstarting For Good has opened applications for its 2026 cohort, offering more than $1 million in seed funding to graduates.
🍞 Just for fun: Apparently everything needs an internet connection these days!
What did you think of today’s round up?
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Until next time - Stay Hungry







